Alex Jones: False Opposition Psy - Op Psy - Op
"Let’s make a thought experiment and you can test the validity of the experiment in the real life:
You are hungry and I wrote the word ‘apple’ or draw an apple picture on a piece of paper, or said the word apple (the signifier). People tend to/ are conditioned think that these signifiers, i.e., symbols, or dots, or sounds, signify a real, an actual apple (the signified). Although, at the beginning of our evolutionary history, when we were living in the state of nature and the language just began to be formed, one could show a physical apple on a tree (the signified) and call it with using one’s voice as an ‘apple’ (the signifier). But following the complete development of language and invention of writing, no longer have the signifiers signified anything, the ‘signified’; they are merely symbols and signifies nothing:"
"“…Such is the strange ‘being’ of the sign (a): half of it always ‘not there’ (b) and the other half always ‘not that.’ (c) The structure of the sign is determined by the trace or track of that other (d) which is forever absent (e)….” (1)
(a) The signifier plus the signified constitutes the ‘sign’.
(b) The signified, the actual apple is no longer present.
(c) The signifier, the word or picture of apple,
(d) The trace of the actual apple we saw in the jungle one hundred thousand years ago before the invention of language and writing.
(e) The signified, actual apple, does not exist in the structure of language, that is, one cannot eat them (the symbols) to appease one’s hunger."
"This is secret, of the method of propaganda and of the control, which had been used in governance of the people since the beginning of civilizations, and these methods have been perfected and further developed with the invention of mass media to create soulless organic machines:
"...We reject government authoritarianism or regimentation, but we are willing to take action suggested to us by the written or spoken word. The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest..."
(1) “Translator’s Preface” by Gayatri Chakravorty Spivak, in Jacques Derrida, “Of Grammatology”, Translated by Gayatri Chakravorty Spivak, Baltimore, The Johns Hopkins University Press, 1997, p. xxvii.
(2) Edward L. Bernays: “Engineering of Consent”, 'Annals of the American Academy of Political and Social Science' No. 250 (March 1947), p. 114, (Available online) http://www.scribd.com/doc/36956567/27666624-Engineering-of-Consent-Edward-Bernays27666624 Engineering of Consent Edward Bernays
"“Primarily, however, the engineer of consent must create news. News is not an inanimate thing. It is the overt act that makes news, and news in turn shapes the attitudes and actions of people.... The developing of events and circumstances that are not routine is one of the basic functions of the engineer of consent. Events so planned can be projected over the communication systems to infinitely more people than those actually participating, and such events vividly dramatize ideas for those who do not witness the events.
“The imaginatively managed event can compete successfully with other events for attention. Newsworthy events, involving people, usually do not happen by accident. They are planned deliberately to accomplish a purpose, to influence our ideas and actions. "
"“Events may also be set up in chain reaction. By harnessing the energies of group leaders, the engineer of consent can stimulate them to set in motion activities of their own. They will organize additional, specialized, subsidary events, all of which will further dramatize the basic theme.” (1)
(1) Edward L. Bernays: “Engineering of Consent”, 'Annals of the American Academy of Political and Social Science' No. 250 (March 1947), pp. 113-120. (Available online) http://www.scribd.com/doc/36956567/27666624-Engineering-of-Consent-Edward-Bernays
27666624 Engineering of Consent Edward Bernays
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"...We reject government authoritarianism or regimentation, but we are willing to take action suggested to us by the written or spoken word. The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest..." (2)
(2) Edward L. Bernays: “Engineering of Consent”, 'Annals of the American Academy of Political and Social Science' No. 250 (March 1947), p. 114."